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Lunchology by DreamAboutStars Lunchology by DreamAboutStars
University brief: Create a brand for a school caterer that will adapt to life in 2026

A fictitious futuristic brand for a catering company that produces personalised healthy lunch boxes for students based on their preferences on that specific day. Less than 10% of sampled lunch boxes provided by parents in Leeds meet nutritional guidelines as set by the UK government. The way this brand works is by offering healthy lunches, both hot and cold, which the pupil will enjoy. Information on the pupil's preference and eating habits will be sent to the company through sensors; the lunch is then prepared and sent to schools ready for them to collect. The student's own personal avatar and name will be included within the labelling and all packaging is biodegradeable.

Pictured packaging:
General lunch box with labelling
Plastic tubs for fruit and/or yoghurt
Insulated soup and bread tubing with labelling (if a lunchbox is not required)

The outer packaging will vary depending on the day and season. Pictured:

Fruits - Generic packaging used when nothing special is happening
Dinosaurs - Science week
Winter London scene - Final week of school before the winter holidays
Halloween - A week before Halloween
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Submitted on
February 6
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